Our mission is to prevent the Bluefin tuna from becoming extinct. Specialists estimate that this could happen in 2012.  The main reasons are the booming sushi industry, and the fact that the Bluefin is extremely overfished. Three in four Bluefin tunas are caught illegally.

So what can we do?

The U.N. World Charter for Nature enables individuals or groups of people to act when there is no enforcement of the international fishing laws. Here lies our focus.

As advertising students, we are using our creativity to collect a number of objects which are vital for such a Bluefin protecting campaign. The function of these objects is obvious and you can be sure where your money goes to. With an experienced group of conservationists we will use these objects, guaranteeing direct action against any illegal operations. Your donation can effectively save Bluefin tunas, and thus the species.

See what you can donate, by visiting our wishlist.

During our time collecting these objects more campaigns will be put in effect. These have the main goal of spreading awareness and will pop up throughout the popular community.

We will do everything we can to prevent the Bluefin tuna from becoming extinct. Because if the oceans die, we die.

With the full support of Planet Ocean Alliance.